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Synergizing SEO and PPC

Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or...

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SEO and PPC – The 2 Main Marketing Tools of 2018

For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since...

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Creating a Successful SEO Strategy

SEO was once king of the internet. Every company was searching for the latest and greatest solutions here to help them reach the top of Google’s organic search rankings. Many times this included...

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Essential SEO Tips for Lawyers

There are a lot of law firms vying for potential clients’ attention today. This makes it more important than ever to create and implement a solid strategy for law firm SEO that will set you apart from...

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Why Your Bottom Line Can’t Afford for you to Ignore SEO

When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as...

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SEO v. PPC: Which one should your business use?

When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of...

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When Your Law Firm Should Choose PPC Instead Of SEO

Today most lawyers understand the role marketing plays in ensuring their firm’s long-term success. Unfortunately, they don’t exercise due diligence with it like they would with their clients. One...

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Strategies For Convincing Your Boss About An SEO Strategy’s Importance

Have you ever wondered why your website isn’t on the first page of Google or not even showing up in Facebook? Well, if you don’t have a SEO strategy there’s the problem right there. Of course, there...

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Do SEO And PPC Go Hand In Hand?

Based on their initial appearance, SEO and PPC seem like completely different strategies with their own theories and explanations. This is why many marketers tend to separate them. Unfortunately, when...

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Remembering Important Truths About PPC vs. SEO

Over the years people have been debating the merits of PPC vs. SEO. Honestly, you should be using both. There are several reasons for this. They Can’t Replace Each Other These are very different from...

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