Synergizing SEO and PPC
Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or...
View ArticleSEO and PPC – The 2 Main Marketing Tools of 2018
For some time now the Internet marketing industry has depended on paid advertisements. Marketers have learned how technological advances want a website’s content organized. This is important since...
View ArticleCreating a Successful SEO Strategy
SEO was once king of the internet. Every company was searching for the latest and greatest solutions here to help them reach the top of Google’s organic search rankings. Many times this included...
View ArticleEssential SEO Tips for Lawyers
There are a lot of law firms vying for potential clients’ attention today. This makes it more important than ever to create and implement a solid strategy for law firm SEO that will set you apart from...
View ArticleWhy Your Bottom Line Can’t Afford for you to Ignore SEO
When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as...
View ArticleSEO v. PPC: Which one should your business use?
When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of...
View ArticleWhen Your Law Firm Should Choose PPC Instead Of SEO
Today most lawyers understand the role marketing plays in ensuring their firm’s long-term success. Unfortunately, they don’t exercise due diligence with it like they would with their clients. One...
View ArticleStrategies For Convincing Your Boss About An SEO Strategy’s Importance
Have you ever wondered why your website isn’t on the first page of Google or not even showing up in Facebook? Well, if you don’t have a SEO strategy there’s the problem right there. Of course, there...
View ArticleDo SEO And PPC Go Hand In Hand?
Based on their initial appearance, SEO and PPC seem like completely different strategies with their own theories and explanations. This is why many marketers tend to separate them. Unfortunately, when...
View ArticleRemembering Important Truths About PPC vs. SEO
Over the years people have been debating the merits of PPC vs. SEO. Honestly, you should be using both. There are several reasons for this. They Can’t Replace Each Other These are very different from...
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